Beloved British tea brand PG Tips is giving the nation’s cuppa an upgrade this autumn, unveiling an improved taste for its signature PG Tips Original blend, which will roll out to stores nationwide from October.
Developed over a year with consumer input, the improved Original blend is designed to give tea drinkers a fuller flavoured everyday cuppa while keeping the smooth, balanced taste they know and love.
Available in pack sizes ranging from 40s to 240s (£2.20 – £6.50), the new PG Tips Original has been carefully refined by the brand’s Master Blenders, drawing on decades of tea expertise to deliver a richer and smoother flavour. Crafted using carefully selected East African teas from Kenya’s high-altitude Great Rift Valley, each tea bag has also increased in weight from 2.9g to 3.125g. The refined recipe and extra tea help deliver a richer taste and fuller flavour, with a warmer, more golden colour in the cup.
With Google searches for ‘best British tea’ up 104% year-on-year and black tea accounting for eight in 10 cups brewed in the UK[2], the refresh celebrates the nation’s love of a satisfying cuppa. Consumer testing supports the improved blend’s appeal, with overall preference increasing by 13 percentage points compared with the previous PG Tips Original blend.*
The updated offering features welcoming new packaging, recyclable cartons and plant-based compostable tea bags, making every tea moment that little bit more special. The new look also extends to PG Tips Gold (70s, £3.75)*, English Breakfast (70s, £3.75)* and PG Tips Decaf (40s–160s, £2.20–£6.50)*.
The launch builds on exciting developments for PG Tips, from the much-loved return of Monkey and the launch of the ‘At Home with Monkey’ advertisement to the brand’s ‘Live Life One Tea at a Time’ platform – all bringing familiar warmth and humour to tea lovers across the nation.
The refreshed PG Tips Original and Gold blends roll out to stores nationwide this October, followed by Decaf and English Breakfast from November.
