New booking data from Jet2 has revealed an early insight into Britain’s favourite holiday hotspots for Summer 2027, with many established favourites dominating the rankings alongside destinations seeing growing demand.
With many holidaymakers already planning ahead for next summer, Jet2‘s early bird booking trends reveal three patterns:
Spain and her islands remain a firm favourite, accounting for six of the ten most-booked resorts for Summer 2027. Benidorm takes the top spot, while Tenerife’s Costa Adeje ranks second and Playa de las Americas comes sixth. Other Spanish resorts in the top ten include Salou, Palma Nova in Majorca and Benalmadena, highlighting the continued appeal of these well-established holiday destinations.
Türkiye is also proving a popular choice for early bookers, with two resorts featuring in the top five. The Alanya area is currently the third most-booked resort for Summer 2027, while Marmaris takes fifth place, underlining the popularity of Türkiye’s coastal holiday resorts.
Cyprus completes the picture, with two of its best-known resorts also making the top ten. Paphos ranks fourth, while Protaras takes seventh place, showing that the island is another popular choice among customers booking ahead for next summer.
The ten most-booked resorts for Summer 2027:
- Benidorm, Spain
- Costa Adeje, Tenerife
- Alanya, Türkiye
- Paphos, Cyprus
- Marmaris, Türkiye
- Playa de las Americas, Tenerife
- Protaras, Cyprus
- Salou, Spain
- Palma Nova, Majorca
- Benalmadena, Spain
Some of the rising stars for Summer 2027:
While familiar favourites continue to dominate early bookings, Jet2‘s figures also spotlight a selection of resorts that are seeing growing popularity for Summer 27, as well as new destinations offering holidaymakers even more choice for next summer.
The UK’s largest tour operator has reported a booking increase across many Greek resorts, with Lassi on the Greek island of Kefalonia, Kardamena in Kos, Pefkohori in Halkidiki, Sidari in Corfu and Georgioupolis in Crete amongst those seeing a spike. Jet2 is also responding to this demand for Greek holidays in Summer 2027 by adding Thassos to its programme. Known as the ‘Emerald Isle of the Aegean’, this Greek island combines golden sandy beaches and crystal-clear waters with pine forests, picturesque mountain villages and traditional Greek charm.
Croatia is set for a bumper Summer 2027, with destinations such as Dubrovnik, Brac Island, Rovinj and Split all seeing demand in response to the country’s knockout beaches with a generous side order of history and culture.
In Türkiye, Didim is another destination attracting growing interest. Located on the Aegean coast, the resort offers long sandy beaches, waterfront restaurants and a more relaxed pace, alongside attractions such as the ancient Temple of Apollo.
Elsewhere, Türkiye’s coastal resorts are also seeing bookings increase, with Marmari, Icmeler, Kusadasi and the Alanya area all recording growth compared with Summer 2026.
On Spain’s Costa del Sol, Fuengirola is one of the standout performers, with bookings up compared with Summer 2026. Known for its long sandy beaches, lively seafront promenade and traditional Spanish charm, the resort is attracting growing interest from customers planning their next summer getaway. Other Spanish resorts enjoying a boost include Roquetas de Mar and Torremolinos.
With holidaymakers looking to secure their preferred destination, hotel and travel dates ahead of the peak booking season, there has never been a better time to book, with over 70 destinations on sale from 14 UK airports on sale for Summer 27, alongside millions of Free Child Places. Jet2 has also launched its biggest ever Black Friday sale, giving customers £100 per person off all package holidays and up to 20% off all flights. Jet2‘s No Fuel Surcharges guarantee also provides added peace of mind, with customers knowing the price they book is the price they will pay.
David Hills, Chief Customer Officer at Jet2, said: “We know that many customers are already looking ahead to their next well-deserved holidays in Summer 27. Our latest booking data provides an early insight into the destinations and resorts customers are choosing for Summer 2027.
“Whether holidaymakers are returning to a much-loved favourite or are trying somewhere new, we are offering customers plenty of reasons to book early and they are jumping at the chance. Thanks to our biggest ever Black Friday Sale, alongside great value, fantastic choice, our No Fuel Surcharges guarantee and the award-winning customer service we are known for, there has never been a better time to book some summer sunshine in the diary.”
Holidaymakers can explore Jet2holidays’ Summer 2027 programme at www.jet2holidays.com/this-summer and discover flights at www.jet2.com
