Kids food brand Little Dish and world-famous doodle artist The Doodle Boy, invites kids to ‘Doodle on our Noodles’ on Saturday 2nd May (10am-5pm)
Little Dish, the UK’s favourite healthy, fresh kids’ food brand, is teaming up with British born, world‑famous, young artist Joe Whale, AKA The Doodle Boy, to bring creativity, flavour and fun to London’s South Bank this bank holiday (Saturday 2nd May, 2026).
To celebrate the launch of its latest Little Dish recipe: Chicken Katsu Curry Noodles, and its limited edition pack which has been designed by The Doodle Boy himself, a giant billboard is being erected near The London Eye on London’s South Bank, encouraging kids to unleash their inner artist and come and Doodle on our Noodles!
The giant 6m x 4m billboard ‘canvas’ will feature artwork designed by The Doodle Boy himself and children will be able to use the pens provided to add to their own creative doodles and add explosions of colour to The Doodle Boy’s own designs. The free doodle-fest is the ultimate way for kids to go analogue this bank holiday weekend and get creative.
As well as doodling fun, there will be entertainment for children and their families who visit the site including face painters.
Commenting on the Little Dish Doodle on our Noodles campaign, Joe Whale, aka The Doodle Boy said: “Doodling is a no pressure, freestyle way of expressing yourself that allows kids to be creative and put their ideas down on paper. We’re all born with an amazing imagination and doodling is a great way to tap into that. I’m excited to be a part of the Little Dish Doodle on our Noodles campaign and designing the Katsu meal pack and the giant size billboard is a bit of a pinch me moment! I really can’t wait to see all the colourful creations from the children who take part.”
Hillary Graves, Little Dish founder explains: “We wanted to create something exciting to delight kids and help fuel their imagination. We’re thrilled to be working with The Doodle Boy on our new Katsu Noodles pack design and the giant doodle-friendly billboard, both of which are a great way to entertain the kids this bank holiday without resorting to screentime.”
Date: Saturday 2nd May 2026
Time: 10am – 5pm
Location: The Queen’s Walk on the South Bank, just north of the London Eye and next to Jubilee Gardens. What 3 Words: ///heads.jeeps.gent (https://w3w.co/heads.jeeps.gent)
Cost: Free
What to bring: Your imagination!
What to expect: A chance for kids to let their imagination and creativity run wild and colour in their very own section of a huge billboard at one of London’s most epic locations. Plus…on the day prizes with a tombola, free meal coupons and face painting.
A chance to win!
In addition to the giant billboard doodle activity for kids, to celebrate the launch of its new Little Dish Katsu Noodles meal which arrives on supermarket shelves in mid-April, Little Dish and The Doodle Boy are inviting children nationwide to ‘Doodle on our Noodles’ and transform the black and white pack into a colourful work of art.
The winning design will star on a giant billboard in the winner’s hometown, and a gallery of doodletastic artwork will feature on The Doodle Boy and Little Dish social media channels.
Families can find full entry details at littledish.co.uk
Joe Whale (The Doodle Boy): Hints & Tips for Kids Who Want to Start Doodling
“When I start a doodle, I always begin with simple shapes. They’re easy to repeat and you can turn them into absolutely anything.” From there, Joe builds characters using a few core principles:
- Start with simple shapes
Circles, squares, blobs and clouds are the foundation of almost all his characters.
Simple shapes = endless possibilities.
- Focus on expression
Joe varies the eyes and mouth to create clear emotions – happy, sad, excited, confused.
Keeping expressions simple makes them more powerful.
- Add fun details
This is where imagination takes over.
Four claws, a party hat, a pet, giant teeth – anything goes.
Joe encourages kids to “go crazy and add whatever makes you smile.”
- Use bold, confident lines
Strong, contrasting outlines give doodles impact.
Joe advises taking their time so lines stay clean and well‑spaced.
- Add pops of colour
Blocks of bright colour bring characters to life and highlight fun details.
- Use your imagination
Don’t be influenced by what others are drawing – create whatever you want in the moment.
- Turn mistakes into opportunities
Treat mistakes as creative challenges. They help you get better. If something goes wrong, turn it into something new.
