Smyths Toys Superstores is excited to announce the return of its legendary FREE 300-page Christmas catalogue – available now in all stores across the UK and Ireland. Packed with top toys only available at Smyths Toys Superstores and family favourites, the catalogue is set to be the ultimate guide for Christmas 2026 wish lists.
The Catalogue Launch Party – Saturday 26th September
To celebrate, every Smyths Toys Superstore will host a Catalogue Launch Party on Saturday 20th September from 9am. Families can join the fun with:
Free giveaways Pocket Play Squishy & Crafty Co. Markers age 3+, 500ml Water Bottle age 4+ (colours may vary) , StyleStix age 6+, Smyths Drawstring bag age 7+for families to enjoy, all while stocks last.
Free face painting – kids can become a superhero, princess, or even a roaring tiger! suitable for children aged 3+.
Meet & Greet with costume characters in selected stores* – perfect for selfies and magical moments.
Prizes – scan instore and be in with a chance to win 1 of 5 £1000 vouchers!
Dance & sing along with our *NEW* Double Dance Mat and DJ Station.
Full event details and participating stores can be found here: In-store Events.
Top Toys 2026
As always, the Smyths Toys catalogue features our Top Toys for Christmas exclusive to Smyths Toys, offering inspiration for shoppers and a first look at this year’s must-have toys. Explore the full list here: Top Toys.
Quote from Smyths Toys
Sinead Byrne, European Marketing Director at Smyths Toys Superstores, said:
“The Smyths Toys Superstores catalogue is an enchanting launch that kids wait for each year! It is the best tool to create a Christmas wish list for parents and kids. This year’s cover star is the center of our brand campaign and captures the special relationship between kids and the Smyths Toys catalogue at the most wonderful time of the year. This year, the 300-page catalogue is packed with our Top Toys, exclusively available at Smyths Toys Superstores—from Real FX Pikachu, to the Gui Gui Salish Mega Haul slime pack, to the Ultimate Woody and Buzz with real moving lips, and the adorable Derpy with glow-in-the-dark eyes from KPop Demon Hunters. With over 300 pages of toys, families really will be spoiled for choice! Join us instore on Saturday 26th to celebrate the launch in your local Smyths Toys Superstores!”
📅 Event Date: Saturday 26th September, from 9am
📍 Location: All Smyths Toys Superstores across the UK & Ireland
📖 Catalogue: FREE 300-page Christmas catalogue, available now in all stores
Top Toys 2026 – https://www.smythstoys.com/uk/en-gb/toys/top-toys/c/top-toys
