Hunstanton is getting ready to sparkle this winter with the arrival of the North Pole Safari — a magical, free adventure that will transform the town centre into a festive playground from 30 November 2025 to 4 January 2026.
Santa needs a bit of help this year. A flurry of Christmas magic has escaped from the North Pole, scattering clues and hidden letters all around Hunstanton. Families are invited to join the hunt, track down the clues, and meet the North Pole’s secret inhabitants through the magic of augmented reality.
The trail is being brought to life by Hunstanton Town Council, with support from Norfolk County Council and the Borough Council of King’s Lynn and West Norfolk. It’s completely free, fun for all ages, and designed to get families exploring the town together this festive season.
There are two enchanting routes to discover. The Workshop Route whisks adventurers into Santa’s busy workshop, full of mischievous elves and animated toys. The Winterwood Route takes explorers into a snowy forest to meet the magical creatures who roam the frozen wilderness. Families can complete one trail or both for the full North Pole experience.
Armed with a smartphone, participants can scan QR codes dotted around town to reveal the next part of the story in vivid augmented reality. Each stop holds a clue and a secret letter — collect them all, solve the final festive password, and unlock a special digital e-book prize. There will also be the chance to win extra festive rewards, with one lucky winner announced at the Hunstanton Light Switch-On at 4:50pm on 30 November.
No downloads or registrations are needed — just scan, explore and enjoy. The trail is designed to be easy for everyone to join in, whether you’re a local family looking for festive fun or a visitor exploring Hunstanton’s winter charm.
Councillor Julie Marziano said: “We’re thrilled to bring the interactive North Pole Safari to Hunstanton this year – come and join in, and also enjoy our Light Switch-On event on 30th November 10-5pm.”
The North Pole Safari is set to add an extra sprinkle of Christmas magic to Hunstanton’s town centre. With glowing shop windows, festive decorations, and a cast of virtual elves, reindeer and snow creatures, it’s the perfect way to make memories and enjoy a cheerful day out.
The full list of story points and the official trail map will be announced soon, so families can start planning their North Pole adventure. Grab your coat, charge your phone, and get ready to help Santa save Christmas — one clue at a time.
